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- Задание 16270
Задание №16270 ЕГЭ по Английскому языку
Прочитайте текст и заполните пропуски A–F частями предложений, обозначенными цифрами 1–7. Одна из частей в списке 1–7 лишняя. Занесите цифры, обозначающие соответствующие части предложений, в таблицу.
The Trick That Makes You Overspend
When you buy a cup of coffee, you might have noticed that of the three size options — A — the medium-sized serving often costs almost as much as the large. Given the apparent bargain, have you ever opted for the biggest and most expensive option? If so, you have been nudged by a cognitive bias known as the “decoy effect,” B — in this case, the relatively expensive medium-sized coffee — pushes you to pay out more money than you would have rationally chosen.
“If you frame options in a certain way, C ,” says Linda Chang, a psychologist at Harvard University. In her book, Predictably Irrational, Linda Chang described how The Economist uses a decoy effect to encourage readers to opt for a more expensive subscription to its magazine. In this case, the publishers offered a digital subscription for just $59, a print subscription for $125 and a third option of a combined print and online subscription for the same price — $125. The print-only choice here is clearly a decoy, D , but Ariely found that its mere presence substantially increased uptake of the combined subscription (rather than the digital only). Indeed, when only two options were available, readers were 52 % more likely to go for the much cheaper online-only option, E . Just don’t be a victim of it yourself. Whether you are buying headphones or deciding on a retirement plan, deliberately ask whether you are really choosing the option you need or want, with the attributes you were originally seeking, F . Like an expert sniper trained to avoid false targets, you may find that your judgement suddenly becomes a lot more incisive.
1. in which the deliberate presentation of an additional, slightly less attractive option.
2. or whether you were distracted by a deliberately unappealing alternative
3. you may become less susceptible to this unconscious influence
4. small, medium and large
5. compared to a choice involving a third decoy
6. since it offers less than the print and online package for the same price
7. you can nudge people in the direction of higher-priced products
